Dimensionalizing & Differentiating

Dimensionalizing & Differentiating

Driven by their internally generated research () that dating profiles featuring mayonnaise  get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram DMs to fans looking for a makeover for their pics or bios. So what? While the divisive...
A Kernel of Truth

A Kernel of Truth

April Fools’ Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth – and they can even illuminate RTBs, brand values, and audience insights.  Subaru teased fans by announcing Forager...
Brand Social Intelligence: Building Value & Visibility

Brand Social Intelligence: Building Value & Visibility

Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a “Midnight Snack or Pass” series that reviews late night eats based on the subsequent quality of sleep and tips for getting some good shut-eye. On the other side...
Memes and Movements

Memes and Movements

Drumstick ventured into the unexpected this week by getting a head start on this year’s #shortkingspring (with the help of their mini cones) and making a “brand dating account”, riding the wake of a joint brand “double date” post from Life360 that performed well last...
New Paths to Engagement

New Paths to Engagement

Starface peddles a large range of skincare products, but is best known for star-shaped “spot treatment” stickers that come in a case reminiscent of a Lego man’s head. This packaging serves as the perfect deadpan vehicle for content that tangoes with the sensory...