The campaign is based on a universal truth. Change or die. Whether you’re a superhero or a mere mortal, those who emerge victorious adapt to new enemies, evolve their methods, and embrace change.

To prove the point, we took the most revered superheroes and plunged them into a ferocious, claustrophobic battle where they have no choice but to adapt. Legendary heroes like Superman and the Flash are presented in a way never seen before. Reduced to their most basic, savage selves they commit unspeakable acts of violence for their survival and beliefs. The intimate and visceral approach is reinforced by a dark, minimal visual style and highly detailed, reality-based sound design that reinforces the frantic urgency of the fight. As a result, not all of the action is seen, but every blow is felt to the core. The close quarter nature of the fight drives home the truth that conflict is inescapable. At some point, the fight finds you and you either engage or become a casualty.

RESULTS

The second installment outsold the record-breaking first, becoming the
#1 game that quarter.