Building a Movement, Not Marketing
It started in the off-season with the words of coach Doc Rivers, “It feels like we’re building a movement.” In a town that’s defined by glitz and glam, where Hollywood hype has long dominated the scene, the Clippers have risen above past adversity, and quietly changed the game with a gritty, and unrelenting style of basketball. On and off the court, the Clippers have built an organization that reflects the resilient spirit of the community it plays for. This is the real LA. This is LA Our Way.
Together with the Clippers, we set out to galvanize fans and Angelenos around this cultural movement with a grassroots campaign inspired by the hard-fought and harder-won progress LA creates every day. A rally cry for underdogs everywhere, LA Our Way celebrates the sense of civic pride, and pure love of basketball that drives Clipper Nation.
Our integrated campaign helped to bring this movement to life by highlighting the characteristics that define the players, coaches, and organization, as well as the city they play and bleed for.
During the season:
- 137& increase in ecomm sales
- 29% increase in positive brand sentiment