INSTRUMENT Launch
Splice has a reputation as a trusted marketplace for audio loops for making beats, and our mission is to evolve it into a respected studio companion that empowers creators to move seamlessly from inspiration to creation.
INSTRUMENT is the turning point, transforming Splice’s catalog of three million sounds and Spitfire Audio’s legendary technology into a playable, expressive instrument that allows artists to express their ideas like never before.
Our strategy is to prove that Splice is the undeniable go-to source for creators seeking their signature sound. This led to the brand platform: You Heard You Here First.
The campaign celebrates individuality and the sound of musical self-discovery, expanding across an anthem film, creator partnerships, social content, paid media, a signature collab with John Legend, and an Innovation microsite that shows how Splice is shaping the next era of music-making.
The launch introduces a new visual identity for Splice and marks a defining moment in the brand’s evolution. It combines expressive photography, tactile sound design, and a refined digital system that connects splice.com, spitfireaudio.com, and every creator touchpoint.
Related Work
Batman Arkham Knight
Be The Batman
Tastes Like Nature.
Borjomi
