Land O’Lakes dominates the dairy aisle, but they’re hungry for more and determined to cultivate the cultural cache needed to build fandom with the next generation of young dairy shoppers.

In order to help them break through, we needed an authentic and unexpected way to bring America’s favorite butter and cheese into a more culture-minded conversation.

So when Hailey Whitters — a rising country star with certifiable agricultural roots— announced her new album Corn Queen, which features a smiling, master-carved butter bust of Hailey on the cover, we could feel the stars aligning.

Just as butter and cheese combine to make everyday ingredients taste magical, Hailey Whitters’ music transforms everyday moments and feelings into something unforgettable, while bringing together two worlds that don’t often intersect: the farm fields of rural America and the concert halls of its biggest cities.

By putting a rising country music star with authentic farming roots at the center of Land O’Lakes storytelling in ‘Bovine Serenade,’ we celebrated the pride, grit, and joy of rural life in a way that feels modern, compelling, and deeply human, while shining the brightest possible thousand watt spotlight on a Nashville-approved headlining performer in her element—on a real dairy farm.