by Admin | Mar 15, 2023 | In the News
Clio Network’s Ads of the World spotlit Battery’s “Make It Count” spot for Royal Bank of Canada starring Auston Matthews. “In a highly competitive environment, the creative spot takes a humorous approach and harnesses Auston’s celebrity status to help our brand,...
by Admin | Mar 10, 2023 | Brand Social Intelligence
While Intuit Quickbooks took a fairly conventional approach to International Women’s Day on Instagram with a post serving business advice from female entrepreneurs, they use TikTok’s more lo-fi environment to house content addressing an entirely different audience....
by Admin | Mar 3, 2023 | Brand Social Intelligence
If you’ve ever walked into a room 5 hours after a middle school boy occupied it, you might have made your mind up about what Axe smells like. To address that perception (and armed with research that 73% of participants in a blind smell test preferred Axe to Chanel and...
by Admin | Feb 24, 2023 | Brand Social Intelligence
You may recall that at the end of last year, a man named Elvis Francois survived for 24 days at sea subsisting primarily off a bottle of ketchup. After allegedly contacting several Elvis impersonators, the Colombian navy, and the government of Dominica, Heinz is using...
by Admin | Feb 17, 2023 | Brand Social Intelligence
Streaming/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. The ease with which viewers can go down the “rabbit hole” gives the brand permission to make an adorable...
