Royal Bank of Canada (RBC) believes banking should be effortless and enjoyable, and that’s why they’ve partnered with Apple. To celebrate this and attract young, new customers to...
As holder of the record of happiest country for the sixth consecutive year, Visit Finland gained traction earlier this month promoting their upcoming Happiness Masterclass,...
As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand’s associations with art and freedom. This includes "free-est", a series of...
In the spirit of 2021’s P-22 activation, Verizon partnered with Snapchat and the New York Hall of Science last week to release a "Science City Explorers” lens. The lens allows...
As an installment of Little Black Book’s “High Five” series, Battery ECD Scott Brown identified five gaming ads that cut through the noise while keeping fun at the heart of the...
Driven by their internally generated research () that dating profiles featuring mayonnaise get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram...
April Fools’ Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth – and they can even...
Bedtime gear brand Casper has spent the last few weeks celebrating Sleep Awareness Month with posts like a “Midnight Snack or Pass” series that reviews late night eats based on...
Drumstick ventured into the unexpected this week by getting a head start on this year’s #shortkingspring (with the help of their mini cones) and making a “brand dating account”,...
Starface peddles a large range of skincare products, but is best known for star-shaped “spot treatment” stickers that come in a case reminiscent of a Lego man’s head. This...
Clio Network’s Ads of the World spotlit Battery’s “Make It Count” spot for Royal Bank of Canada starring Auston Matthews. “In a highly competitive environment, the creative spot...
While Intuit Quickbooks took a fairly conventional approach to International Women’s Day on Instagram with a post serving business advice from female entrepreneurs, they use...
If you’ve ever walked into a room 5 hours after a middle school boy occupied it, you might have made your mind up about what Axe smells like. To address that perception (and...
You may recall that at the end of last year, a man named Elvis Francois survived for 24 days at sea subsisting primarily off a bottle of ketchup. After allegedly contacting...
Streaming/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. The ease with which viewers can go...
Battery Senior Strategist Maddy Reeves lent some keen insights and predictions on the use of XR as part of a panel of experts for Little Black Book. Read "The Ever-Extending...