Virtues & Values

Virtues & Values

 As purveyors of bohemian clothing, Free People has used their social accounts to deepen the brand’s associations with art and freedom. This includes "free-est", a series of...

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Extra Texture

Extra Texture

In the spirit of 2021’s P-22 activation, Verizon partnered with Snapchat and the New York Hall of Science last week to release a "Science City Explorers” lens. The lens allows...

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Dimensionalizing & Differentiating

Dimensionalizing & Differentiating

Driven by their internally generated research () that dating profiles featuring mayonnaise  get 74% more matches and 16% more messages, Kraft Mayo has opened up their Instagram...

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A Kernel of Truth

A Kernel of Truth

April Fools’ Day is a clear opportunity for brands to try on new voices and earn some attention. Like any jokes, the best stunts are rooted in truth – and they can even...

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Memes and Movements

Memes and Movements

Drumstick ventured into the unexpected this week by getting a head start on this year’s #shortkingspring (with the help of their mini cones) and making a “brand dating account”,...

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New Paths to Engagement

New Paths to Engagement

Starface peddles a large range of skincare products, but is best known for star-shaped “spot treatment” stickers that come in a case reminiscent of a Lego man’s head. This...

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Small Corners, Big Connections

Small Corners, Big Connections

While Intuit Quickbooks took a fairly conventional approach to International Women’s Day on Instagram with a post serving business advice from female entrepreneurs, they use...

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Products, Proxies, and Provocations

Products, Proxies, and Provocations

If you’ve ever walked into a room 5 hours after a middle school boy occupied it, you might have made your mind up about what Axe smells like. To address that perception (and...

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Allies & Ambassadors

Allies & Ambassadors

Streaming/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. The ease with which viewers can go...

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