Starface peddles a large range of skincare products, but is best known for star-shaped “spot treatment” stickers that come in a case reminiscent of a Lego man’s head. This...
New Paths to Engagement
read more
Ads of the World Features RBC Auston Matthews Spot, “Make It Count”
Clio Network’s Ads of the World spotlit Battery’s “Make It Count” spot for Royal Bank of Canada starring Auston Matthews. “In a highly competitive environment, the creative spot...
Small Corners, Big Connections
While Intuit Quickbooks took a fairly conventional approach to International Women’s Day on Instagram with a post serving business advice from female entrepreneurs, they use...
Products, Proxies, and Provocations
If you’ve ever walked into a room 5 hours after a middle school boy occupied it, you might have made your mind up about what Axe smells like. To address that perception (and...
On the Transmogrification of VoiceBrand Social Intelligence
You may recall that at the end of last year, a man named Elvis Francois survived for 24 days at sea subsisting primarily off a bottle of ketchup. After allegedly contacting...
Allies & Ambassadors
Streaming/Super Bowl prank juggernaut Tubi offers a deliciously low barrier to entry viewing experience that lets anyone watch without a login. The ease with which viewers can go...
Battery’s Maddy Reeves Talks Extended Reality for Super Bowl LVII
Battery Senior Strategist Maddy Reeves lent some keen insights and predictions on the use of XR as part of a panel of experts for Little Black Book. Read "The Ever-Extending...
Little Black Book taps Maddy Reeves for Super Bowl LVII Predictions
To get a sense of the upcoming Super Bowl LVII advertising landscape, Little Black Book reached out to Battery Senior Strategist Maddy Reeves for a forecast. Read "What Do Ad...
Adweek Spotlights Land O’Lakes Work, “Not a Big Ad”
Adweek included Battery’s “Not a Big Ad” work for Land O’Lakes in their roundup of brands that cut through the Super Bowl noise despite not having a buy during the big game. Read...
Polygon Gives a Shoutout to Transformers: Reactivate Trailer
Coming out of the iconic industry event, Polygon singled out Battery’s Transformers: Reactivate work as “The Ballsiest Headslap of a Trailer at The Game Awards 2022”. The film,...